The Electrical Industry's Search Engine and Portal

For the last 20 years, behind the scenes, the Industry Data Exchange Association (IDEA) has been working to develop and improve the way electrical contractors and distributors find the electrical product and pricing information they need for bidding and other purposes. Long called the Industry Data Warehouse (IDW), the product database IDEA manages, was recently rechristened IDEA Connector, in a move IDEA says more clearly communicates the database’s intent.