Cost-Effective eMarketing
Paul Werthman
Everything I have read regarding the 2019 economic outlook points to slightly lower year-over-year growth of approximately 2.6% versus 2.9%. Apparently, the tax cuts and spending will have a diminishing positive economic impact on 2019. The continued uncertainty of the trade war and tariffs with China also pose continued questions.
At ElectricSmarts, we currently partner with many industry leading Manufacturers and Distributors. We can custom create an integrated eMarketing Platform that meets your exact needs. You don’t need to be an expert in eMarketing as that’s why you hire us. We do all of the heavy lifting. Call me and I will show you how our Integrated eMarketing Platforms work. Call Paul Werthman, Director Sales & Marketing at 860-266-5359, Paulwerthman@electricsmarts.com
What I do know is that; 1. getting your product message, 2. to your targeted customers, 3. at an effective cost, will be extremely important throughout the year. It always is important so that’s nothing new. What’s also not new is that marketing expenditures always seem to be the first budget cuts when top and bottom lines are scrutinized.
The most cost-effective way to increase your Marketing ROI that I know utilizes the following 3 steps:
- Product Content engagement under your brand done online. At ElectricSmarts, our partner sites and product messaging were viewed over 100 million times throughout 2018. The cost per each view was and is dramatically minimal. ElectricSmarts utilizes proprietary software to manage your branded product content, digitized searchable eCatalogs, Newsletters, Videos, Press Releases and Application Stories.
- Adding ElectricSmarts branded ecommerce capable mobile apps allows your products and IDW data in your sales force’s and customers’ hands via laptops, tablets and smart phones.
- Contractor Software Estimating integration. Our BidAdvantage system saw +$10 Billion in 2018 electrical industry bidding activities. Were your products on those bids? If you don’t know we can tell you.
At ElectricSmarts, we currently partner with many industry leading Manufacturers and Distributors. We can custom create an integrated eMarketing Platform that meets your exact needs. You don’t need to be an expert in eMarketing as that’s why you hire us. We do all of the heavy lifting. Call me and I will show you how our Integrated eMarketing Platforms work. Call Paul Werthman, Director Sales & Marketing at 860-266-5359, Paulwerthman@electricsmarts.com
