Newsletter Article
April Showers Do Bring May Flowers!

April Showers Do Bring May Flowers!

Paul Werthman
It’s interesting that April and July start on the same day of the week in all years. You have to love the Masters’ Golf Tournament which means that April and Spring truly are here……even though the Yankees' Home Game opener was snowed out on April 2nd! Also, in April is the Boston Marathon, and even Mother Nature wouldn’t dare snow on that cherished annual event. And for my pal Bill Floyd, it’s International Guitar Appreciation Month.

Yes, April means Spring and the joy of warmer weather, beautiful blossoms, and hot dogs at the ball park. It also means that the Electrical Industry is up and running at full speed, that budgeting has been finalized, and that we are all looking to achieve and exceed our sales goals for the year. Helping to achieve those top and bottom line sales goals is what makes the ElectricSmarts product offerings so exciting as I explain the incredible power of our platform products to Electrical Sales & Marketing professionals. Did you know that:

  1. Our BidAdvantage program automatically plugs Manufacturers’ products into billions of dollars in project bids through the contractor’s estimating software (Where They Bid)
  2. We can instantly promote Manufacturers’ videos, eCatalogs, and new product launches through hundreds of distributors - on their websites, eNewsletters, and Mobile Apps (Where They Buy)  
  3. ElectricSmarts' Marketing Programs provide an industry wide content management system – the most cost-effective way to deploy and monitor product content across the entire industry.
  4. For nearly 20 years ElectricSmarts has been developing innovative web marketing tools to help distributors promote their manufacturer partner's content; Branded Search Engines, eCatalogs, eNewsletter Builders, Mobile Apps and more.  
  5. Our Network reaches over a quarter-million electrical pros, presents nearly 100 million annual content views, and influences over $10 Billion in annual contractor Bid activity.  

For more detailed information, contact Howard Grobstein, Manager Business Development, 860-266-7588, Hgrobstein@electricsmarts.com  or call Paul Werthman, Director Sales & Marketing at 860-266-5359, Paulwerthman@electricsmarts.com
Photo courtesy of 
Littelfuse High-Speed Fuses
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