Newsletter Article
Thank You Arlington

Thank You Arlington

Bill Floyd
Interesting how most industry folks will tell you we need to LISTEN to each other. We need to hear what customers want. "We need to satisfy the needs of our Reps and Distributors". That's what they say. "We need to learn from each other, to get a fresh perspective". Well that's exactly what Arlington Industries did this month when they asked ElectricSmarts (me) to speak at their annual sales meeting. The point was for them to learn more about business on the internet - Marketing, e Biz, IDW Relationships, Contractor Bidding and more. And, for me to learn more about them.

I appreciated their hospitality and their kind remarks about my talk. I assure you that I too was impressed by their folks and operation.

This is one of the many times that ElectricSmarts has been asked to speak to a Manufacturer's Sales and/or Management team(s) to help them get a clearer picture of how sales and marketing tactics have changed in recent years, how ebusiness today goes beyond the shopping cart and how to get their products into a Contractor's Estimating Database so that they are easier for him to select.

Indeed, things have changed, but it's still just the beginning. Things remain turbulent in technology. Anybody who thinks they have all the answers does so at their own risk. We need to do more than talk about listening and learning from each other. We have to actually DO IT! This meeting afforded us a great opportunity to listen and to exchange information. We are grateful for Arlington's invitation.

By the way, if you want to learn more about the eBiz opportunities that are available in the Contractor space today and that DOES NOT involve the sizeable investment of building a shopping cart, come to our president, Keith Peck's, presentation at NAED's Eastern Region meeting. It will be an interesting joint discussion with our IDEA partners. You won't want to miss it.

Contact Us: bfloyd@electricsmarts.com
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