Struggling With Your Technical Marketing Strategy? Your Customer's Not Waiting For You To Catch Up!
Bill Floyd
While lots of suppliers continue to struggle to make technology work for them, they need to be aware that their customers aren't waiting. They can't there's too much at stake.
By now, most marketers have realized the numbers and trends just aren't there anymore and have moved their marketing and communication plans away from paper. However, where did they move those dollars, and did they move in the right direction? During the past recent weeks because of our intimate involvement (NetPak / NetPricer™) with the contractor, ElectricSmarts has been asked by two national industry organizations to create Webinars and Meetings to help their members understand how the contractor has evolved and how they now use technology to compete. Many are realizing that it's time to step back and absorb exactly how the industry is actually working so that their eplans dovetail. In our travels and discussions with contractors, distributors, and manufacturers it often becomes all too apparent that suppliers have only surface knowledge of how the contractor selects THEIR products. Comprehensive education is greatly needed here.
A few topics to be included in this presentation include:
There is still a huge learning experience that needs to take place. Twelve years ago when ElectricSmarts disrupted the status quo and invented NetPricer™ we got in knee deep with the contractor. We learned a ton and have been creating products to make the contractor and his supplier's lives easier and more efficient. Today EVERY major Wholesaler offers NetPricer™ to their customers and contractors in all 50 states use it. This is a big part of the industry's evolution. To be effective, you need to educate yourself and invest where your customers are going. We can help.
Contact us. BFloyd@ElectricSmarts.com
By now, most marketers have realized the numbers and trends just aren't there anymore and have moved their marketing and communication plans away from paper. However, where did they move those dollars, and did they move in the right direction? During the past recent weeks because of our intimate involvement (NetPak / NetPricer™) with the contractor, ElectricSmarts has been asked by two national industry organizations to create Webinars and Meetings to help their members understand how the contractor has evolved and how they now use technology to compete. Many are realizing that it's time to step back and absorb exactly how the industry is actually working so that their eplans dovetail. In our travels and discussions with contractors, distributors, and manufacturers it often becomes all too apparent that suppliers have only surface knowledge of how the contractor selects THEIR products. Comprehensive education is greatly needed here.
A few topics to be included in this presentation include:
- How Contractors have embraced technology and why;
- How sophisticated estimating software has made it easier to bid jobs and avoid mistakes;
- How contractors pick products on the front end of his bids and how and which products he adds to his permanent database library;
- How a distributor can participate in eCommerce without a shopping cart.
There is still a huge learning experience that needs to take place. Twelve years ago when ElectricSmarts disrupted the status quo and invented NetPricer™ we got in knee deep with the contractor. We learned a ton and have been creating products to make the contractor and his supplier's lives easier and more efficient. Today EVERY major Wholesaler offers NetPricer™ to their customers and contractors in all 50 states use it. This is a big part of the industry's evolution. To be effective, you need to educate yourself and invest where your customers are going. We can help.
Contact us. BFloyd@ElectricSmarts.com
