Dog Days of Summer
Paul Werthman
Ever wonder where the phrase “Dog Days of Summer” came from? The Old Farmer’s Almanac states the following: The “Dog Days” are based in astronomy. The Old Farmer’s Almanac lists the traditional timing of the Dog Days: the 40 days beginning July 3 and ending August 11, coinciding with the heliacal (at sunrise) rising of the Dog Star, Sirius.
The rising of Sirius does not actually affect the weather (some of our hottest and most humid days occur after August 11), but for the ancient Egyptians, Sirius appeared just before the season of the Nile’s flooding, so they used the star as a “watchdog” for that event.
Since its rising also coincided with a time of extreme heat, the connection with hot, sultry weather was made for all time:
Dog Days bright and clear
indicate a happy year.
But when accompanied by rain,
for better times our hopes are vain.
In my book, ElectricSmarts provides a direct path to a “bright and clear happy year” with our focused eMarketing Platforms and Product Content Management. Data integrity is critical to a successful business model and we have helped numerous partners over the years deliver structured and focused eMarketing messages to the Electrical Industry. We can do the same for you too. If you are seeking a partner to help you with eMarketing, Planning and Messaging, give us a call and we’ll walk you through the programs. We’ll even create a custom eMarketing program designed just for you and your company's needs.
Call Paul Werthman, Director Sales & Marketing at 860-266-5359, Paulwerthman@electricsmarts.com
The rising of Sirius does not actually affect the weather (some of our hottest and most humid days occur after August 11), but for the ancient Egyptians, Sirius appeared just before the season of the Nile’s flooding, so they used the star as a “watchdog” for that event.
Since its rising also coincided with a time of extreme heat, the connection with hot, sultry weather was made for all time:
Dog Days bright and clear
indicate a happy year.
But when accompanied by rain,
for better times our hopes are vain.
In my book, ElectricSmarts provides a direct path to a “bright and clear happy year” with our focused eMarketing Platforms and Product Content Management. Data integrity is critical to a successful business model and we have helped numerous partners over the years deliver structured and focused eMarketing messages to the Electrical Industry. We can do the same for you too. If you are seeking a partner to help you with eMarketing, Planning and Messaging, give us a call and we’ll walk you through the programs. We’ll even create a custom eMarketing program designed just for you and your company's needs.
Call Paul Werthman, Director Sales & Marketing at 860-266-5359, Paulwerthman@electricsmarts.com
