Press Release

Modern Forms debuts Aretha LED Pendant

Modern Forms
Port Washington, NY—  Modern Forms introduces the Aretha LED Pendant, a contemporized mid-century inspired luminaire featuring geometric aged brass finished cylinders.
 
This innovative design set in a wave suggests movement when viewed from various angles for a gracious statement over a long table or as room dividers when displayed in multiples at upscale establishments.
 
The powered aircraft cables provide an ultra-clean look for adjustable suspension height.
 
The LED luminaire dims down beautifully using an ELV, TRIAC or 0-10 Volt dimmer.
Offered with a 3000K CCT (correlated color temperature), 50,000 hour rated LED life, and a 90 CRI (color rendition index),  Aretha operates with a universal driver (120V-277V) concealed within the canopy.  Aretha delivers 1815 lumens.
The 31-watt LED luminaire has a width of 16 ¾ inches, a height of 9 ½ inches, and a 44 ¾ inch length.
About Modern Forms
 
Modern Forms starts every concept where the future begins. All-LED luminaires and smart fans seize upon the most cutting-edge technology and design trends to illuminate and refresh your home, workplace, hotel or restaurant for years. No matter how big or small, each piece is designed to simplify your life and to elevate your everyday experience.
 
Modern Forms pushes the limits of what’s possible, and abandoning the adornments and inefficiencies of the past for a more intelligent luxury, one that adapts to you and your needs.  At the core of every design is breakthrough technology. The most efficient, longest-lasting, cutting-edge luminaires and smart fans are created through rigorous product testing and by heavily investing in research and development. Whether it’s our unrivaled LEDs, sensor-less and silent DC motors, or an exclusive app designed for multiple home integrations and customizable cloud-based smart controls, every product is built beyond the present moment for the ultimate modern experience.
 
The Modern Forms aesthetic is distinctly minimalist, with subtle influences of Scandinavia and Mid-Century design—a sophisticated perspective that never goes out of style. With an eye on the contemporary design community, the brand anticipates new desires and defines the trends that fulfill them. Nothing is ever compromised. Every piece is effortless, uncomplicated and honest in its execution, seductive in its shape.
 
Luxury materials can be described in two ways—how they look and how they last. Across the luminaire and smart fan collections, you’ll see a host of upscale materials—sparkling seeded crystal painstakingly cut by expert craftsmen, artisanal Piastra glass, 24K gold leaf, and more.
 
Modern Forms can be reached at 1-866-810-6615 or by visiting or by visiting www.modernforms.com.
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