Press Release

Lutron Reinforces Its Commitment to Dealers and Specifiers with a Beautifully Reimagined Experience Center and Training Facility in NYC

Lutron Electronics Co., Inc.
Nearly 5,000 square-foot center showcases a full range of Lutron and Ketra products

Lutron Electronics, the leader in automated lighting and shading control, is reinforcing its commitment to dealers, contractors, and specifiers with its newly reimagined Experience Center and training facility in the Decoration and Design Building in New York City. Nearly three times the size of Lutron’s former New York City space, the new Center will be the destination for Lutron’s residential tri-state area customers and international visitors.

“Lutron is making significant investments in business tools and product innovations to ensure the continued success of our customers,” said Ed Blair, Executive Vice-President at Lutron. “Lutron’s experience centers help you close more jobs by providing your clients a rich, fulfilling experience and authentic understanding of a day in the life with a Lutron system. This new space is nearly three times the size of the previous New York space, giving you additional ways to tell the story and delight your clients in the process.”

The new Experience Center features a broad range of Lutron products showcased within residential vignettes. Products include everything from Lutron’s Caséta Wireless to HomeWorks QS systems, a full range of Lutron shading solutions, including the luxurious new Palladiom shades, plus samples of shading fabrics and keypad finishes.

The Center also features a variety of Ivalo and Ketra high-performance LED fixtures, which, according to Blair, will be the next business expansion opportunity for dealers. “Dealers wanting to explore LED fixtures as a business expansion opportunity will have plenty of chances to do so in the new space,” he said. “Here, Lutron customers can witness the powerful performance of LED fixtures, drivers, and control solutions from our Ivalo Collection – and as a result of our recent acquisition – from Ketra.” Blair said Lutron wants to help facilitate the conversation between the dealer, client and specifier to ensure fixtures are being considered earlier in the design process and from a controls compatibility standpoint.

Lutron opened its first Experience Center in Plantation, Fla. in 2001. The company has since added facilities in Coopersburg, Penn., Irvine, Calif., New York City, Washington, D.C., Toronto and London.

Located at 979 Third Avenue, Suite 319, in New York City, the new Lutron Experience Center is open Monday-Friday, 9am-5pm with private tours available for your most distinguished clients. Appointments are preferred, but walk-ins are always welcome. To schedule a visit, please call your local Lutron representative or call (212) 752-1214.

About Lutron Electronics (
Founded in 1961, Lutron Electronics is headquartered in Coopersburg, Pennsylvania. From dimmers for the home, to lighting management systems for entire buildings, the company offers more than 15,000 energy-saving products, sold in more than 100 countries. In the US alone, Lutron products save an estimated 10 billion kWh of electricity, or approximately $1 billion in utility costs per year. The company’s early inventions— including the first solid-state electronic dimmer invented by Lutron’s founder, Joel Spira—are now at the Smithsonian’s National Museum of American History in Washington, DC.

Learn more about Lutron Experience and Training Centers >
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