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Message From the Editor

7 Reasons Customers Really Buy From You
By Bill Floyd

It's not necessarily because your price is the lowest or you're the best. Today, with quality being the price of entry, its difficult to have the best product on the market. So, why do people really buy from you? Whether, you are selling maintenance services, construction expertise, electrical supplies or lighting fixtures, it's often NOT about the products. Many times it's more about the psychological needs of your customers. Here are 7 reasons customers really buy from you. ...more

We urge you to visit (and buy from) all our ElectricSmarts Distributor Partners..

This month we feature..

In Michigan & Indiana See Kendall Electric & Fitzpatrick Electric.

By Debbie McClung

Because different lamps emit different light colors, it’s important to consider three key factors when selecting one for a certain task: lumens, color temperature and color rendering index (CRI). While CRI and color temperature are independent of each other, it’s possible for two different lamps to have the same temperature and yet have a different color rendering index.  ...more

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By William & Patti Feldman

While there is nothing glamorous about compression connectors, they are stalwart components in many electrical installations that require connecting wires or splicing wires. A compression connector is made from conducting material (often copper or aluminum) typically shaped into a short tube, though longer length connectors that can accommodate extra compressions along its length are also available. Offered in various diameters, the connectors have to be selected to match the particular wire size.  ...more

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By Debbie McClung

Decorative home furnishings retailer Pier 1 is picky about lighting. While merchandise is critical to any retailer, it’s presentation is paramount. When Pier 1 upgraded the lighting for its 900 stores worldwide, the company chose a clean white light that punches up the color of its merchandise – most of which is imported from Pacific Rim countries where bright colors dominate their cultures. ...more

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The BUZZ

!!!IMPORTANT!!! -- NFPA Announces Corrections to 2005 NEC

The NFPA just released a list of errors that apply to the first edition of the 2005 NEC. Click here to read the full list of corrections.

Leviton and MechoShade Announce Integrated Lighting Control Solutions for Commercial Facilities ...more

Advance Introduces New Line of High-Efficiency Optanium

Instant Start Electronic Ballasts with IntelliVolt® ...more

Cooper Power Systems to Sell Patton & Cooke Products to Utility Markets ...more

FCI AirMax® VS Connector ...more

Hubbell Dual-Lite ...more

Lutron Electronics Introduces Dimmable Receptacle ...more

Southwire Re-invents Romex® with Romex SIMpull ...more

Ideal Industries Split-Jaw

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