Volume 17 Issue 479
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Volume 17 Issue 479
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 I thought Jimmy Kimmel did a great job hosting the Oscars – congrats to Jimmy, he’s always good. But did you see what happened at the end? Yeah, the producers of “La La Land” went up on stage after the movie was named Best Picture – then it was announced that they actually lost to “Moonlight.” And today, they joined a support group with the Atlanta Falcons and Hillary Clinton. -Jimmy Fallon We've given away over $493,000 to subscribers. See the E-Smarts to B-Smart contest. Now you can enter via Email and/or on Facebook. Did you win? (See below to find out.)   Lessons From the Grocery Store By Bill Floyd 
How many manufacturer emarketers think that their job is simply to get
exposure for their products? Many think it's to convince the market that
their product is the best, offers the greatest value or is the cheapest (oops - I mean least expensive.)?
These are all viable "positioning strategies" where you joust with
competitors for the appropriate customer "mind share". But …What about "physical positioning"?   Announcing the New Smart eCat+ App for Android! 
The ElectricSmarts created mobile App is now available for the Android as well as the iPad. It contains the Smarts eCat collection, IDEA data, New Products, Videos and more. We can create one for you. Ask about it paulwerthman@electricsmarts.com.Download from Google Play. Download from iTunes.
  This Month's Smart eCat Features: Hoffman 
With the popularity of the Internet, the world has changed. SMART eCAT is now one new important way. Each month we will feature a new manufacturer’s electronic SMART eCAT that will show how looking up products and using manufacturer’s catalogs have never been easier. This “eCatalog Collection” now also appears on our distributor partner and manufacturer rep’s websites as well. We encourage you to look for these there and deal with the companies with which you already have close relationships and work hard to serve your everyday needs.Click here to enter their Non Metallic Enclosure catalog section.  "E-Smarts to B-Smart" Promotion 
We're going Social! Now you can reply to the Monthly Questions via email like you always have or on Facebook.Yes, the ElectricSmarts Facebook page is attracting a lot of interest. You can still win $100 just by emailing us your answer as you've always done. But now, we are entering folks who answer the question on Facebook into the potential prize-winner pool as well. So go ahead answer anyway you'd like and make some money and have fun while you learn. Last Issue We Asked: Who's FLBC4500LRBE Box Extender/Leveling Ring for concrete floor boxes is "perfect for use when the finished floor is too high"? Correct Answer: Arlington Industries Congratulations to our WINNER: Chris Scala, VP, Lowy and Donnath, Long Island City, NY (multi time winner!) CLICK HERE to see all winners. This Issue's Question: Who's announced a complete new line of MC Luminary MultiZone™ (UL type MC-PCS) Cables, the first product designed specifically for use in daylight harvesting applications. Wiremold Presents “Off the Wall” — and Over the Floor — Raceway James R. Dukart 
In what it calls an “off the wall” move, Wiremold is offering its OFR
Series Overfloor Raceway, taking traditional on-or-inside the wall
raceway onto the carpet, concrete or wood floors of offices, schools,
conference rooms and fitness centers. Wiremold promotes the OFR series as perfect for relocatable or permanent installations, citing quick and easy installation over existing floor coverings such as carpet or tile or wood without any need for alteration. Security Lighting Location and Design Guidelines Steve Maurer, IME 
Safety and security appear to go together when it comes to lighting. And in many cases, there is some overlap. Even so, for this article, let's use these definitions:
Mesh Cable Tray as a Conduit Alternative James R. Dukart 
Calling it a lower-cost, lower-risk and faster install, Cablofil offers
its Wire Mesh Cable Tray as a conduit alternative, citing five
reasons why mesh cable management beats conduit installation.Those five reasons include: fewer parts; a bolt cutter as the only install tool; adaptability to any installation; ease of forming sweeps and bends on-site; and, finally, single-person installation capability. Lighting Industry Experts Develop Whitepaper on TLEDs: Examining TLED Lighting Scenarios in Retrofit Applications Lutron Electronics 
Now available--a technical whitepaper on TLED (Tubular Lighting Emitting
Diodes) Lighting Scenarios for Retrofit Application Lighting created by
industry experts from Lutron Electronics, the leader in energy-saving,
wireless lighting and shade control. The paper will help facility
managers and lighting professionals successfully select and install an
appropriate TLED solution to retrofit existing fluorescent fixtures.
 BURNDY® LLC  BURNDY® HandyBug ConnectorA true “All-in-One” connector, allowing a contractor to buy and use the same connector for various types of terminations and bonding. The tongue has two holes, installation does not require any special tooling, is both UL Listed and CSA Certified, and is also rated for Direct Burial.
Arlington Industries, Inc.  Arlington Adjustable Non-Metallic Ceiling BoxesArlington's FBA426 for ceiling fixtures and FA 426 In/Out Box™ for fan and ceiling fixtures come pre-set for 1/2" ceiling depth, but can adjust up to 1-1/2" to accommodate varying ceiling thicknesses, like single or double drywall.
Hubbell Lighting  Hubbell Lighting LCAT LED Contemporary Architectural TrofferLCAT provides both design and value with an architectural appearance, LED technology to reduce maintenance and a wide range of options for classrooms, offices, retail and health care applications.
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