GE Bright Stik Takes Aim at Residential CFL Market
Over the past two years, GE has been developing and debuting a new line
of compact LED bulbs called the Bright Stik line, an attempt to capture
the residential CFL (compact fluorescent) and incandescent bulb market.
Starting with a 10-Watt-drawing “bulb” (the shape of the Bright Stik is, indeed, more cylindrical than bulbous — think of an old push-pop or small spray bottle) that is meant to replace and offer the same light as 40-100W incandescent lamps, GE now also offers a 16W LED to replace 100-W incandescents in stores such as Target or Home Depot for about $10-$20 per three pack, or $3-5 per lamp, which is meant to compete with CFL bulb costs.