IDEA Connector: New Name, but Same Great Data

For the last 20 years, behind the scenes, the Industry Data Exchange 
Association (IDEA) has been working to develop and improve the way 
electrical contractors and distributors find the electrical product and 
pricing information they need for bidding and other purposes. Long 
called the Industry Data Warehouse (IDW), the product database IDEA 
manages, was recently rechristened IDEA Connector, in a move IDEA says 
more clearly communicates the database’s intent. IDEA

Chuck Ross

For the last 20 years, behind the scenes, the Industry Data Exchange Association (IDEA) has been working to develop and improve the way electrical contractors and distributors find the electrical product and pricing information they need for bidding and other purposes. Long called the Industry Data Warehouse (IDW), the product database IDEA manages, was recently rechristened IDEA Connector, in a move IDEA says more clearly communicates the database’s intent.

Similarly, in another IDEA name change to note: the group’s electronic data interchange service, formerly known as IDX, now is called IDEA Exchange. This service allows users to exchange purchase orders, invoices and advance ship notices between each other.

“Over the years, we’ve had customers who confuse the name of our organization with the product name,” said Mike Wentz, IDEA’s executive vice president of sales and marketing. “We want to eliminate brand confusion and ensure that customers are as familiar with what our product is called as they are with what it does.”

Both services help manufacturers maintain consistent product and pricing information for distributors and – through those distributors – to electrical contractors. Data consistency is critical for contractors who want to make sure they’re comparing apples to apples when preparing bids and making final specification decisions. This kind of consistency can be sorely lacking when searching through online outlets like Amazon and eBay.

At most recent count, more than 300 distributors, at more than 8,700 locations, now count on the IDEA Connector. And, in total, that database now houses information on more than 2.2 million individual SKUs.


Photo courtesy of IDEA

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