GE Bright Stik Takes Aim at Residential CFL Market

Over the past two years, GE has been developing and debuting a new line 
of compact LED bulbs called the Bright Stik line, an attempt to capture 
the residential CFL (compact fluorescent) and incandescent bulb market. <br><br>Starting with a 10-Watt-drawing “bulb” (the shape of the Bright Stik is, indeed, more cylindrical than bulbous — think of an old push-pop or small spray bottle) that is meant to replace and offer the same light as 40-100W incandescent lamps, GE now also offers a 16W LED to replace 100-W incandescents in stores such as Target or Home Depot for about $10-$20 per three pack, or $3-5 per lamp, which is meant to compete with CFL bulb costs. GE Lighting

James R. Dukart

Over the past two years, GE has been developing and debuting a new line of compact LED bulbs called the Bright Stik line, an attempt to capture the residential CFL (compact fluorescent) and incandescent bulb market.

Starting with a 10-Watt-drawing “bulb” (the shape of the Bright Stik is, indeed, more cylindrical than bulbous — think of an old push-pop or small spray bottle) that is meant to replace and offer the same light as 40-100W incandescent lamps, GE now also offers a 16W LED to replace 100-W incandescents in stores such as Target or Home Depot for about $10-$20 per three pack, or $3-5 per lamp, which is meant to compete with CFL bulb costs.

Where energy savings come into play, GE says, is in total energy cost over the life of the bulb…er, Stik. GE says the Bright Stik uses 80% less energy than an incandescent bulb and 20% less than a comparable CFL. Also claiming that its LED light can burn for 15,000 hours before it needs to replaced (compared to 10,000 hours for a CFL and only 1000 hours for an incandescent or halogen lamp), GE estimates each of its 10W Light Stiks will save at least $80 in energy costs over its average life span, compared to the 60W incandescent bulb it is meant to replace.

The company also claims the Bright Stik is environmentally conscious, not only offering greater energy efficiency but also lacking lead or mercury, meaning disposal can be through regular household or office trash, without any hazardous materials implications.

Finally, GE touts the Stik’s “instant full brightness” in comparison to incandescent or CFL bulbs, which may take longer to light to full intensity.

In an article early this year, CNet gave the Bright Stik a 7.8 (out of 9.0 maximum) score and called it “a compelling value pick in the lighting aisle.”


Photo courtesy of GE Lighting

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