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Insider Marketing Resources

Marketing for and to the Electrical Industry

Click on any of the images below to view the video.


Is e-Learning
Cost Effective?

The Benefits and Challenges of Selling Through Distribution

Do Contractors Use the Internet?
   

The Media Crush
& the See-Do Gap

The Use of Video in Marketing

The Value of Introducing
New Products
   

Smart Contracting, Estimating,
and Pricing Jobs

Getting Your Products Specified, Estimating, and Pricing Jobs

Smart e-Catalog
   
What Others Are Saying
   

Leviton's Marketing Manager
Discusses Electronic Marketing

Romanoff Electric Talks About the
Benefits of Using NetPricer
   

Why GE Lighting Thinks
Electronic Marketing Makes Sense

Kate Johnston Describes How Electronic Marketing Has Benefitted GE Consumer & Industrial
   

President Ken Hooper Talks About Mfg. Reps
 

BURNDY Talks About Online Marketing
 
Know the Industry

Contractor Marketing 101 - What I Never Learned as an Apprentice...more
Contractors Software - Real-Time Remote Communciation...more
The Top 10 Foreman's Complaints...more
2008 Contractor Profile Study...more
EW's Top 200 Distributors...more
Institute for Supply Management Business Reports...more
Industry Update


 

Ken Hooper - President of NEMRA
November 2009
     

Bruce Dunham - National Sales Manager
Connecticut Electric
NAED 2010
  

Ken Hooper – President of NEMRA
   

Paul Werthman - Burndy
Vice President of Marketing
    
Distributor Partners


Burt Schraga - CEO/Chairman
Bell Electrical

  


Steve Goldsworthy - VP Sales and Marketing
Davis Wholesale
Contractor Info
 

ConEst's George Hague discusses
the value of Estimating Software.

David Brown, President of
D. Brown Management
discusses the business of contracting.
 

Sal Huerta, National Sales Manager, explains
how NetPricer increases productivity.

Chris Goldsby of Nabholz Construction Corp.
discusses general contracting.