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Courting New Business? Check Out Pickleball

They look a lot like a whiffle ball – and sound like one, too – but that thwok, thwok, thwok sound now resounding through cities and suburbs, alike, is probably coming from a pickleball ball, the centerpiece of a sport soon to be coming to a court near you (in the unlikely case that it hasn’t already), and possibly even to an Olympic arena, if proponents have their way.